Which brands Do we work with and why?
We want to make responsible shopping easier — even when buying secondhand. That’s why we only accept quality brands that meet our criteria. Find all the accepted brands here. Over 160 brands are already approved, and we’re adding more all the time! If we’re missing your brand, or a brand you love, let us know.
SOME OF Our Partner Brands
At the moment there are about 30 responsible fashion brands in the Nordic countries using the Ninyes system and making it easy for their customers to recycle.
Here are some of them:
mini a ture
From: Denmark
MINI A TURE dresses children aged 0-12 years in high-performance and comfortable outerwear inspiring them to outdoor adventures, regardless of the season and the weather.
The company was founded in Copenhagen in 2002, and the outerwear is the result of more than 20 years of true craftmanship, free from any identified harmful substances or endocrine disruptors and is made from certified and almost only recycled materials.
MINI A TURE believes in the value of pre-loved items and aim to reduce waste by extending the life of the outerwear. With an uncompromising approach to functionality and quality, MINI A TURE outerwear is made to last and to be passed on from child to child.
With the MINI A TURE x NINYES cooperation you can contribute to a more conscious and responsible way of buying and using children’s outerwear.
Today, MINI A TURE is proud to be a B Corp™ certified, GRS certified, GOTS certified, and OEKO-TEX® certified.
Read more at: miniature.com/pages/ninyes-x-mini-a-ture-re-loved
Papu
From: Finland
Papu was established in 2012 , with collections around stories and illustrations. Papu started originally a a kidswear brand, but the focus has shifted to women’s wear.
https://papudesign.com/
Papu x Ninyes collaboration and Papu Second hand is part of Papu’s strong sustainability message. The feedback from Papu customers has been generous.
”Oh thanks so much to you, everything with you is so warm, happy and swift”
”This is a top idea!”
“Excellent and quick service, thanks!”
- CUSTOMER COMMENTS
Reima
Reima clothing is made to last from one child to the next and from one adventure to another. Founded in Kankaanpää in 1944, Reima started its operations by repurposing used uniforms and army tents into workwear. At the same time, a rapidly growing target group emerged, as today’s great-grandparents began to need durable and affordable children’s clothing. For 80 years, Reima has been synonymous with durable and high-quality outdoor wear for kids. In collaboration with us, Reima wants to ensure that every garment enjoys the longest and happiest life possible, even after its first user.
Read what Heikki Lempinen, CEO / Reima Group says:
There’s a strong pull toward circular textile economy in our key markets. This fits Reima like a glove, because it lets us make best use of a very original asset of ours: the durability of Reima products. We're very happy to partner with Ninyes as they have an outstanding ability to keep their finger on the consumer's pulse, offering the ease and reliability today's active families appreciate - and like Reima, they also demonstrate a strong will to grow their business internationally.
VARG
From: Sweden | Made in: Portugal, Lithuania, China and Sweden
Varg is born out of longing for the authentic Scandinavian emotion. Yearning for functional clothes for the adventures of life. Careful and respectful of our environment. The mix between the rugged sporty and clearly Scandinavian design makes Varg unique.
Mainio
From: Finland
Mainio is a brand in the forefront of sustainable kids wear. It is the only clothing brand in Finland to have achieved GOTS certification for all of its operations.
Mainio was the first pilot brand for Ninyes, and our collaboration has continued since then. In April 2022, we launched a secondhand product feed on Mainio website - it is now possible to see both new and secondhand clothes on Mainio online store.
“We want to be as sustainable as possible - at every step of a garment’s life cycle. About a year ago, we partnered with Ninyes Inc to offer our customers an easy, fast, and sustainable way to recycle clothes when their kids have grown into bigger adventures.
The best part for our recycling customers is how easy and fast the process is. Customers receive their gift card in about one to two weeks of sending their items in.”
– JENNI HIETA, MAINIO CLOTHING
MYSSY
From: Finland
Myssyfarmi is a farm-based design company from Pöytyä, Finland. Every Myssy is knitted by a real Myssy Grandma in Pöytyä. Myssyfarmi gets their unique hand-dyed yarn from a local herd of Finnsheep. Everything is organic and original in our farm and nothing is cool in Pöytyä. Except when winter hits these parts.
Finnsheep wool. All of Myssyfarmi garments are made from Finnsheep wool, produced in conjunction with Myssyfarmi's responsible partners. Similar in softness to Merino, the fiber's overlapping scales point inward making the yarn particularly soft, and in our opinion, there is no finer wool in the world!
Myssyfarmi yarns are spun at their home turf in Finland in the few remaining spinning mills as well as hand-dyed at their farm. The delicate process preserves the wool’s natural grease, lanolin, which makes our products naturally water and dirt resistant.