Ninyes invites the Nordic fashion market to an after-work webinar on January 23 at 15:00 - 16:00 CET.

Join us for an in-depth exploration of how secondhand and resale can, and should, become and integral revenue stream for responsible fashion brands. Together with our guest speakers Max Gilgenmann and Fredrik Ekström, we’ll provide insights and direction on where the circular fashion market is heading, both internationally and in the Nordics.

Click here to join the webinar

PROGRAM

Opening Speech with Max Gilgenmann from Vorn Hub, Berlin

Max is the co-founder and co-CEO of Studio MM04, a creative strategy consultancy that combines fashion and lifestyle storytelling with integrated sustainability strategies. With over a decade of experience as an independent sustainability consultant, Max has worked across Southeast Asia, Germany, and the UK.

His passion and leadership in sustainability are evident in his roles, including founding Fashion Revolution Germany in 2016 and serving on various boards, committees, and juries, such as Fashionclash, Hult Prize, and Germany’s National Circular Economy Strategy. Together with Magdalena Schaffrin, Max has co-developed and led key sustainability platforms like Neonyt Fair Fashion Fair, 202030 – The Berlin Fashion Summit, and Vorn – The Berlin Fashion Hub, setting benchmarks in sustainability culture and innovation within fashion and textiles.

A keynote by Fredrik Ekström: Stressed About Getting Dressed

As consumer concerns about overconsumption and sustainability grow, wardrobes have become an untapped business resource. For fashion brands, the secondhand market represents not just an opportunity but a necessity to stay ahead.

Fredrik Ekström, brand strategist and founder of Above The Clouds, will share exclusive insights from the NXT Sustainable Consumer Report, based on data from over 2,500 individuals across Sweden, Finland, Norway, and Denmark. With 20+ years of experience in consumer behavior, sustainability, and branding, Fredrik will delve into the shift towards secondhand fashion, explain what drives it, and show how brands can capitalize on it.

Discover the three emerging consumer archetypes in the green economy, their unique motivations, and why secondhand has become a top priority for sustainable fashion. Fredrik will also discuss how brands can distinguish hype from genuine business growth opportunities in resale.

Ninyes Inc – Bringing Sustainable Growth to Fashion Brands
With Therese Lyander & Mikko Siukosaari

Ninyes believes that every fashion brand can grow by integrating new revenue streams from resale and secondhand. We connect brands to the ever-growing secondhand market with our fully managed resale-as-a-service (R-a-a-S) system tailored for responsible fashion brands.

In this webinar, meet Therese Lyander, head of the Nordic market, and Mikko Siukosaari, Ninyes’ Co-founder. They will guide you through the different resale models, including integrated P2P marketplaces, external secondhand platforms (e.g., Tradera, Sellpy, Vinted), and the fully managed resale model offered by Ninyes across the EU.

We’ll also cover how brands can work with a single partner to navigate the new EU regulations taking effect in 2025. Ninyes’ circular business model has been recognized last year with the Finnish Fashion Award and eBay’s Circular Fashion Fund prize and we are part of the Ellen MacArthur Circular Fashion Startup Index.

YOU aRE very WARMLY WELCOME

January 23 at 15:00 CET / 16:00 EET

Please register by January 22nd🙏

Once you register, we’ll send you a confirmation and Zoom link to join the webinar.

We look forward to seeing you there! 🌟