B-Stock Resale
The fastest way to monetise B-stock
Brand-safe, plug-and-play and fully EPR-ready
Ninyes helps fashion brands turn returns, samples and imperfect inventory into revenue — without brand dilution, heavy internal workload or compliance uncertainty.
Start with a low-threshold pilot.
Just fill the form and ship.
Why B-stock — and why now
B-stock is no longer just a logistics problem. It’s becoming a strategic lever.
Secondhand fashion is growing around three times faster than the primary apparel market
Resale increasingly drives brand discovery, loyalty and repeat purchases, not only recovery value
B-stock is often the fastest and highest-margin entry point into resale
European regulation (EPR, traceability) is accelerating — operational readiness matters
Brands that professionalise B-stock now gain better recovery, cleaner data and more control later.
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The challenge brands face today
Many brands still handle B-stock through ad-hoc solutions:
Fragmented sales channels
Low and unpredictable recovery value
High internal workload
Brand dilution risk
Limited visibility into what actually sells
Uncertainty around compliance and reporting
This approach doesn’t scale — and it doesn’t support long-term brand value.
The Ninyes B-stock solution
Ninyes offers brand-first B-stock resale as a service.
We take care of the entire operation so your team doesn’t have to.
What makes Ninyes different
Brand-controlled resale environment (not open marketplaces)
Higher commissions to brands than typical liquidation channels
Fast, plug-and-play onboarding
End-to-end operations handled by Ninyes
Transparent pricing and regular settlements
Clean customer experience with returns and support
Built for European brands and markets
Our focus is not volume at any cost, but sell-through, recovery value and long-term brand equity.
