ninyes B-Stock Resale
The fastest way to monetise B-stock
Brand-safe, plug-and-play and fully EPR-ready
Ninyes helps fashion brands turn returns, samples and imperfect inventory into revenue — without brand dilution, heavy internal workload or compliance uncertainty.
Start with a low-threshold pilot.
Just fill the form and ship.
Why B-stock — and why now
B-stock is no longer just a logistics problem. It’s becoming a strategic lever.
Secondhand fashion is growing around three times faster than the primary apparel market
Resale increasingly drives brand discovery, loyalty and repeat purchases, not only recovery value
B-stock is often the fastest and highest-margin entry point into resale
European regulation (EPR, traceability) is accelerating — operational readiness matters
Brands that professionalise B-stock now gain better recovery, cleaner data and more control later.
The challenge brands face today
Many brands still handle B-stock through ad-hoc solutions:
Fragmented sales channels
Low and unpredictable recovery value
High internal workload
Brand dilution risk
Limited visibility into what actually sells
Uncertainty around compliance and reporting
This approach doesn’t scale — and it doesn’t support long-term brand value.
From waste to revenue. Our partner brand VIBAe now earns new revenue from items that were previously virtually waste.
The Ninyes B-stock solution
Ninyes offers brand-first B-stock resale as a service.
We take care of the entire operation so your team doesn’t have to.
What makes Ninyes different
Brand-controlled resale environment (not open marketplaces)
Higher commissions to brands than typical liquidation channels
Fast, plug-and-play onboarding
End-to-end operations handled by Ninyes
Transparent pricing and regular settlements
Clean customer experience with returns and support
Built for European brands and markets
Our focus is not volume at any cost, but sell-through, recovery value and long-term brand equity.
We work selectively with brands where resale strengthens long-term brand value.
How it works
You fill a simple B-stock form and ship your inventory to Ninyes.
We inspect, grade, price and prepare items for resale.
Items are sold through a brand-safe resale experience.
You receive regular payouts and clear reporting on performance.
Designed for Europe’s regulatory future…
B-stock operations increasingly need to support compliance, not just revenue.
Ninyes is built with European requirements in mind:
Operational readiness for EPR frameworks
Traceable resale flows
Data to support reporting and audits
Scalable as regulation evolves
Compliance is handled as part of the operation — not as an afterthought.
…and Trusted by responsible fashion brands
Ninyes works with over 50 quality fashion, outdoor and kidswear brands across Northern Europe, DACH and Benelux.
Brands choose Ninyes when they want:
Speed without shortcuts
Revenue without brand risk
Circularity without operational burden
At Dedicated, responsibility has always come first. Our garments should be used for as long as possible. With Ninyes, returned items find a new life with someone who truly wants to wear them.
– Johan Graffner, Founder & CEO, Dedicated