The secondhand market grows fast.
More than 50% of all items sold in Europe last year were second hand…
… but fashion brands are not earning anything from this growth.
until now.
ninyes turns resale into profits for fashion brands. Immediately.
Ninyes provides a fully integrated, plug’n play solution including sofware, garment handling, logistics and data.
A super easy buy-back service for your customers.
A fully integrated resale solution with new and secondhand items in one shopping cart and with the same UX.
All managed by Ninyes and fed to the brand’s sales channels.
FULLY ALIGNED WITH EU’S new EPR REGULATIONS
The European Parliament adopted new EU legislation in September 2025 requiring all fashion brands and retailers, regardless of size, to take responsibility for the end-of-life of their products.
The Extended Producer Responsibility (EPR) requires fashion brands to finance or manage reuse, resale, and recycling systems.
The Ninyes solution covers, under one service, this expected compliance for resale, reuse, recycling, and textile waste.
Read more and talk to us.
There’s a strong pull toward circular textile economy in our key markets. This fits Reima like a glove, because it lets us make best use of a very original asset of ours: the durability of Reima products.
We're very happy to partner with Ninyes as they have an outstanding ability to keep their finger on the consumer's pulse, offering the ease and reliability today's active families appreciate - and like Reima, they also demonstrate a strong will to grow their business internationally.
Heikki Lempinen, CEO / Reima Group
