Worn by Taylor Swift, now getting a second life: Minna Parikka steps into resale

A shoe designer whose creations have been worn by Taylor Swift, Lady Gaga and Cara Delevingne is stepping into resale powered by Ninyes.

For two decades, Minna Parikka has been one of the most recognisable names in Finnish fashion. Her playful Bunny Sneakers grew from a Helsinki studio into a global icon; collected by fans, imitated endlessly, and stocked by more than a hundred of the world's leading luxury retailers, from Harrods to Saks Fifth Avenue.

This year marks 20 years since Parikka launched the original brand that made her name. That same instinct — to create pieces designed to be loved for years, not seasons, now leads her current brand, MINNA MINNA, into resale.

Together with Ninyes, MINNA MINNA is launching its own official resale service, giving beloved Minna Parikka and MINNA MINNA pieces a second life. The process is effortless: customers pack, ship, and receive a voucher quickly — no photographing, no pricing, no waiting. Every pre-owned piece is checked, cleaned and authenticated, so buying second-hand is as reliable as buying new.

"In Finland, one in five unused garments is thrown away, even though much of it would still be perfectly wearable. To a designer, that's incomprehensible. I've made shoes that people have loved for years, and I don't want them ending up in the bin simply because there was no smart way to pass them on. That's why we're opening this service — made to be as easy to use as possible."

— Minna Parikka, designer and founder, MINNA MINNA

For a designer whose work has always been about lasting joy, resale is a natural next chapter.

Discover the MINNA MINNA resale service → https://minnaminna.com/pages/preloved